Or how to shine light on a dark corner of our world
So is the process of becoming fair trade certified. Depending on your business. You may fall into one of three categories. Each one of these categories has a different certification process. Their previous site left many of their partners scratching their heads.
I worked with the client to understand as much as I could about their process, they had an amazing business analyst on their side that was available to answer any question I had.
I worked with the client to come up with plain language that made it clear to the user what kind of certification was needed.
Another goal for the website was to show shoppers the wide array of Fair Trade Certified products.