FAIR TRADE

Making bureaucracy beautiful

Or how to shine light on a dark corner of our world

THE CHALLENGE

Supplies chains are confusing.

So is the process of becoming fair trade certified. Depending on your business. You may fall into one of three categories. Each one of these categories has a different certification process. Their previous site left many of their partners scratching their heads.

THE PROCESS

Doing my homework and understanding the business.

I worked with the client to understand as much as I could about their process, they had an amazing business analyst on their side that was available to answer any question I had.

GETTING STARTED

Self selection.

I worked with the client to come up with plain language that made it clear to the user what kind of certification was needed.

1. Select your business type
2. Get started
3. Learn the lingo
4. Get in touch
SHOPPING

Finding Fair Trade products.

Another goal for the website was to show shoppers the wide array of Fair Trade Certified products.

THE RESULTS

Red tape cut.

NEXT PROJECT

Humanity United

Explaining systems thinking and it's role in connecting the world's problems.

LEARN MORE